Why are some wines so cheap

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I don’t believe in wildly expensive wines, but neither in wildly cheap ones. To quote The “Common Law of Business Balance:” There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone, are that person’s lawful prey. It’s unwise to pay too much, but it’s worse to pay too little. So how do they make cheap wines, I mean really cheap wines?

Bottles of cheap wine

Well grow huge quantities of grapes on any plot of land available, irrigate extensively so there’s plenty of juice (consider this like watering down) and harvest by machine. The harvester picks up everything, ripe grapes, unripe grapes, rotten grapes, spiders lizards and dumps them in a huge receptacle. Don’t think there’s any form of sorting once everything gets to the cellars, it all gets thrown in, blood and all. I suppose that helps the color.

Growing grapes in huge quantities means the vines have to distribute their nutrients to more grapes which inevitably means they will be of lower quality. For the making of Chianti wines, not only is irrigation forbidden, but before the they ripen, the clusters are reduced by 30%. This means remaining clusters will receive more nutrients and consequently be of higher quality. This of course means you’ll have much less wine to sell.

Da finire………….


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